Digital Marketing Training Program


Price:                                    2500 AED
Duration:                              35 Hours
Timings:                                 Flexible

Course Overview

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet.
It has been called digital marketing, Internet marketing, e-marketing and web marketing and these alternative terms
have varied through time.
in practice, digital marketing includes managing different forms of online company presence and presences
such as company websites, mobile apps and social media company pages. This is in conjunction with online communications
techniques including the likes of search engine marketing, social media marketing, online advertising, e-mail marketing and partnership arrangements with other websites. These techniques are used to support the objectives of acquiring new customers and providing services to existing customers
that help develop the customer relationship through E-CRM and marketing automation.

Course Content

  • Concept of Marketing and psychology behind it
  • Introduction to Digital Marketing
  • Digital Marketing in UAE
  • Search Engine Optimization
  • Landing Page Creation & Optimization
  • Search Engine Marketing (SEM)
  • Display Advertising
  • Video Advertising
  • Social Media Marketing
  • Email Marketing
  • Lead Generation for Business
  • Native Advertising
  • Online Reputation Management
  • Analytics
  • Conversion Rate Optimization
  • Conceptualizing digital marketing strategy and overall media plan
  • Affiliate Marketing & Other methods for Earning Online