Price:                                             2000  AED
Duration:                                       20 Hours
Timings:                                         Flexible

Course Overview

The course examines digital marketing strategy, implementation and executional considerations for B2B and B2C brands and provides a detailed understanding of all digital channels and platforms. Participants will complete the course with a comprehensive knowledge of and experience with how to develop an integrated digital marketing strategy, from formulation to implementation.

Course Objective

  1. Understand how and why to use digital marketing for multiple goals within a larger marketing and/or media strategy
  2. Understand the major digital marketing channels - online advertising: Digital display, video, mobile, search engine, and social media
  3. Learn to develop, evaluate, and execute a comprehensive digital marketing strategy and plan

Course outline

  1. Introduction to Digital Marketing & Course Overview
  2. The Changing Marketing Environment
  3. Social Media & Viral Marketing
  4. Online Branding
  5. Online Consumer Behavior
  6. Online Advertising and Communications
  7. Analytics
  8. Mobile Marketing
  9. Marketing Research on the Internet and Digital Media
  10. Online Retailing and e-Commerce