Price: AED 4,000
Duration: 25 Hrs
To be listed on the first page of Google is the aim of most website owners based on their specific products and services offered by them. It often seems impossible or extremely expensive (or both) to achieve this target. The main objective of this course is to give you the skills at professional level you require to do the best Optimization of any particular website to improve its standing in the Google Ranking for an appropriate keyword.
Never Underestimate the Competition Online ~ Never Underestimate the SEO Worth
This course will allow you to implement the best practices of SEO to get the desired position in an organic search and let your client or employer to enjoy the upcoming success.
What is Website / Portal?
What are Domains & Hosting?
What is Search Engine Optimization?
Introduction to Search Engines
Googlebot, Spiders, Crawlers & Indexing
SEO Techniques & Algorithms
On-Page Optimization & Off-Page Optimization
Understanding Webpage Titles and Meta
Tags – Description, Keywords
What is Competitor Analysis?
Perform Competitor Analysis
What is On-Page Optimization?
Starting with On-Page Optimization
Defining Header Tags
Defining Page Titles
Defining Page Description
Defining Page Keywords
Creating Page Tags and Defining Internal Page Links
Image Alt Tag & Setup
Understanding Website and WebPages Structure
Understanding Website Performance & Speed
What is Google Search Console (Webmaster)?
Creating Google Search Console / Webmaster Account
Adding website in Google Search Console
Creating & Submitting Sitemap & Robots.txt Files
What is Google Analytics Tool?
Important of Google Analytics Tool
Creating Google Analytics Account
Adding website in Google Analytics
Social Media Integration
Internal Blog Setup
Internal Blog Integration
What is Off-Page Optimization?
Why Off-Page Implementation?
Social Media Accounts Setup
Social Media Activates
Online Blogs (External), Forums & Discussion Boards
Posting Blog Posts & Articles
Content Publishing & Sharing
Online Business Directories
What are Back links?
Back Links Importance
Back Links Types
Online Marketing Campaigns
What is Search Engine Marketing (SEM)?
What is Pay-per-Click (PPC)?
What is Social Media Advertising?
PPC vs SEO
Case Study / Audit Report