Digital Marketing course

Price: AED 2,500

Duration: 25 Hours

Timing: Flexible

Course Overview

Digital marketing course is designed to the marketing of products or services using digital technologies, mainly over the Internet.

There are various terms used for it like Internet marketing, e-marketing and web marketing and these alternative terms have varied through time.

Digital marketing includes managing different forms of online company presence and presences such as company websites, mobile apps and social media company pages. This is in conjunction with online communications techniques including the likes of search engine marketing, social media marketing, online advertising, e-mail marketing and partnership arrangements with other websites. These techniques are used to support the objectives of acquiring new customers and providing services to existing customers that help develop the customer relationship through E-CRM and marketing automation.

 

Course Outline

  1. Introduction to Digital Marketing Course
  2. Digital Marketing in UAE
  3. Search Engine Optimization (SEO)
  4. Keyword Research
  5. Google Business
  6. Landing Page Creation & Optimization
  7. Google Adwords / PPC
  8. Display Advertising
  9. Video Advertising
  10. Social Media Marketing
  11. Email Marketing
  12. Lead Generation for Business
  13. Google Analytics
  14. Google Search Console
  15. Online Earning / Freelancing
 

Benefits of Taking Digital Marketing:

  1. Wide Range of Career Opportunities: Digital marketing is a rapidly growing field, offering various career paths in SEO, social media marketing, content creation, PPC, email marketing, and more. With businesses shifting online, skilled digital marketers are in high demand globally.

  2. Cost-Effective Marketing: Digital marketing strategies like SEO, social media, and email marketing offer affordable ways to reach a targeted audience compared to traditional advertising methods like TV or print ads. This is particularly beneficial for small businesses with limited budgets.

  3. Global Reach: Unlike traditional marketing, digital marketing allows businesses to connect with a global audience, expanding their reach far beyond geographical boundaries and tapping into new markets.

  4. Measurable Results: Digital marketing provides measurable and trackable results through tools like Google Analytics, allowing businesses to see exactly how their campaigns are performing. This helps in optimizing strategies for better outcomes.

  5. Better Engagement with Customers: Through platforms like social media, email, and personalized content, digital marketing allows businesses to interact directly with customers. This builds stronger relationships, improves brand loyalty, and fosters better customer service.

  6. Improved ROI: Digital marketing allows businesses to efficiently allocate their marketing budget by targeting the right audience. With analytics tools, marketers can monitor performance, adjust strategies, and achieve better return on investment (ROI).

  7. Up-to-Date with Industry Trends: The digital marketing landscape evolves rapidly with new technologies, tools, and strategies. By taking a digital marketing course, you stay updated with the latest trends and advancements, keeping you ahead in the competitive job market.

  8. Flexibility and Freelancing Opportunities: Digital marketing skills open doors to freelancing and remote work opportunities. Whether you’re managing campaigns for clients or running your own business, you can work from anywhere and choose your own hours.

  9. Enhances Creativity: Digital marketing allows you to experiment with different marketing strategies, content formats, and creative campaigns. This boosts your creativity and problem-solving skills, essential for building innovative marketing campaigns.

  10. Personal Brand Building: Digital marketing skills help you promote your personal brand through social media, blogging, or content creation. Whether you’re an entrepreneur or a professional, mastering digital marketing is essential for growing your personal presence online.

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