Course Overview

Digital marketing course is designed to the marketing of products or services using digital technologies, mainly over the Internet.

There are various terms used for it like Internet marketing, e-marketing and web marketing and these alternative terms have varied through time.

Digital marketing includes managing different forms of online company presence and presences such as company websites, mobile apps and social media company pages. This is in conjunction with online communications techniques including the likes of search engine marketing, social media marketing, online advertising, e-mail marketing and partnership arrangements with other websites. These techniques are used to support the objectives of acquiring new customers and providing services to existing customers that help develop the customer relationship through E-CRM and marketing automation.

Course Outline

1. Introduction to Digital Marketing
2. Digital Marketing in UAE
3. Search Engine Optimization (SEO)
4. Keyword Research
5. Google Business
6. Landing Page Creation & Optimization
7. Google Adwords / PPC
8. Display Advertising
9. Video Advertising
10. Social Media Marketing
11. Email Marketing
12. Lead Generation for Business
13. Google Analytics
14. Google Search Console
15. Online Earning / Freelancing