Course Overview

Google AdWords is an online advertisement platform developed by Google. This Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet. It has been called digital marketing, Internet marketing, e-marketing and web marketing and these alternative terms have varied through time.

Pay per click is one of the best way to generate instant leads and start to expect high boost in your sales. This course will allow you to learn all about Google Adwords Setup, Maintenance and how it can help you increase your sales and proliferate brand awareness. 

Course Outline

1. Introduction to Google Adwords
2. Paid Search vs. Organic Search
3. Setup Google Adwords Account & Campaign
4. Keywords Research & Selection
5. Ad Group
6. Ad Creation
7. Ad Formats
8. Ad Extensions
9. Bidding and Keywords
10. Negative Keywords
11. Quality scores
12. Pay Per Click basics
13. Targeting your campaign
14. Controlling your costs & Rules
15. Landing pages
16. Performance Monitoring & Conversion Tracking
17. Google Analytics
18. Quiz