Price: AED 1,500

Duration: 15 Hours

Timing: Flexible

Course Overview

Google AdWords is an online advertisement platform developed by Google. This Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet. It has been called digital marketing, Internet marketing, e-marketing and web marketing and these alternative terms have varied through time.

Pay per click is one of the best way to generate instant leads and start to expect high boost in your sales. This course will allow you to learn all about Google Adwords Setup, Maintenance and how it can help you increase your sales and proliferate brand awareness. 


Course Outline

  1. Introduction to Google Adwords
  2. Paid Search vs. Organic Search
  3. Setup Google Adwords Account & Campaign
  4. Keywords Research & Selection
  5. Ad Group
  6. Ad Creation
  7. Ad Formats
  8. Ad Extensions
  9. Bidding and Keywords
  10. Negative Keywords
  11. Quality scores
  12. Pay Per Click basics
  13. Targeting your campaign
  14. Controlling your costs & Rules
  15. Landing pages
  16. Performance Monitoring & Conversion Tracking
  17. Google Analytics
  18. Quiz

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